“I'm grateful that I can use AR to express myself. As a self-taught digital artist, I can make a living from it, all thanks to the people who believe in my work and follow my journey.”
- Allan Gregorio, Digital Artist & TikTok Effect House Creator
Hailing originally from Sao Paulo, Brazil, and currently calling Amsterdam home, Allan is an iconic artist whose passion lies in exploring the endless possibilities of new digital formats for artistic expression.
His impressive client list includes familiar names like Universal Music, TikTok, HBO Max, and a host of others, showcasing his ability to collaborate across diverse industries.
From crafting captivating campaigns to collaborating with music sensations like Camila Cabello, Allan's work transcends borders and genres.
We had an Optix AI chat with Allan about his journey as a digital creator and his insights behind making viral-worthy filters and effects for TikTok.
Here’s how it went 👇🏽
What do people frequently ask you about filters?
Maybe the most common question I get asked is about 'how to create a filter?'
In response to that, each social media platform has its own software. If you have a basic understanding of computer and graphic design, you can certainly create something. Online tutorials are also available. However, for more complex projects, it might require some extra time and effort.
What are some common misconceptions about the effect-making process?
Making filters might seem quick and simple, but in reality... creating complex filters takes time, besides creativity. Some filters are so complicated to make that I need help from other professionals!
Luckily, I've got some friends who give support when I need it, and collaborating with others can be pretty cool too! In the creative process, it can involve elements like graphic design, 3D, visual coding, user experience, understanding your audience, conceptualization and more.
What are some fun facts about the creation process?
Some of my filter ideas have popped into my mind in unexpected places. It could be while watching a movie, listening to music, or chatting with friends. Plus, I get so many awesome requests from people; they often share such cool ideas! So, if you have anything in mind, please send them my way, haha!
What’s your favorite filter?
That's a difficult questionnnn!
Choosing a favorite filter is almost like picking a favorite song or movie! I have a personal connection with each filter I create. However, I can share some of my viral ones that bring a big smile to my face when I see millions of people using them! To name a few, we have ‘Let's Talk Emoji’ filter, ‘Celebrities Blind Rank’, ‘Accuration Filter’, ‘Nerd or Mean Girl Quiz’, ‘Finger Paint s2’ filter, and the ‘Don’tBeReal’ filter.
Which filter took the longest for you to create?
When I'm making filters for brands, it can sometimes take more time because there are a lot of details to get right, and many people involved in the process. I can't mention a specific one, but I've worked on projects before that lasted a whole month, with lots of back-and-forth reviews. Thankfully, it's not always that way, but I'm always up for the challenge!
Any predictions for next filter/content trends?
It's quite hard to predict exactly what's gonna be the next trend, but it's good to keep an eye on social media because that's where trends often start. Also, I believe most trends emerge from people simply being themselves and expressing their uniqueness in a way that others can connect with.
So, staying true to your own creativity and authentic self-expression can be a way to set trends. I can't say that I create trends, but I can say that filters are tools that empower users to create their own trends when they use them!
Why do you think people resonate with filters so much?
Filters are definitely a form of self-expression and entertainment. They allow people to engage with their audience in a fun, artistic and accessible way, it helps to connect and create narratives! I normally create things that I enjoy seeing, and often I discover people who can relate to them. That's where the magic happens for me.
What are your thoughts on the Effect House Community in general?
The Effect House team and community provide a supportive space for AR creators. It's a place where we can share knowledge and collaborate. If you're just starting as an AR creator, you'll discover some really cool templates for your projects. They also host fun challenges!! - Come as you are!
Any crazy or inspirational stories you can share from your journey so far?
I’m always inspired by people who use my AR on social media. I could share some stories, but one stands out.
It’s a personal project that I made when I first started with AR back in 2019. I created a viral filter called “Bozo”, inspired by the previous Brazilian president.
Thanks to the internet, we have the freedom to express ourselves and voice our opposition to misogyny, racism, homophobia, and xenophobia. “Bozo” was my contribution to the conversation against this particular president and the ideals he and his government represented. Millions of people saw the filter and were able to express their thoughts. This experience taught me how AR can impact people and help raise awareness for various voices. Of course, I also received many hateful messages from his supporters, but that’s just part of the process.
I'm grateful that I can use AR to express myself. As a self-taught digital artist, I can make a living from it, all thanks to the people who believe in my work and follow my journey.
Wanna share a fun fact about yourself?
I'm a Brazilian expat living in The Netherlands, and it's always amusing when even Portuguese speakers approach me with messages in English!
People don’t really know... they get surprised and ask, 'Você fala Português?' since I always put everything out there in English to reach a wider audience!
But hey... Também fico feliz em conversar na minha língua nativa! By the way, there’s nothing better than Paçoquinha, Tapioca and Açai na Tigela! YOU MUST TRY THEM ALL!!
Final words
If you want to see what Allan is up to next, you can check out his website at allangregorio.com, or follow him on TikTok and Instagram.
For more information on the filter creation process, check out TikTok’s Effect House and stay tuned for more creator Q&As and insights on your favorite filters and effects.
If you’re curious how to make personalized filters using the latest trends and styles, try the Optix app for free here.
