“I’ve noticed that the more I make filters, the longer it takes me. Why? Now that I’ve grown as a creator and built a beautiful community, I try my absolute best to make sure my filters work on everyone.” 

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- Aram Karamanian, TikTok Effect House Creator 

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Imagine collaborating with one of your favorite beauty brands to create a filter for their newest eyeliner look.

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A massive flex and a true story for Aram Karamanian (@aramkk5), a talented TIkTok Effect House Creator. 

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He’s also the creative mind behind the Midnight filter that over 14 million people caught a vibe with last year. 

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We were lucky enough to have an exclusive Optix AI chat with Aram to share some of his insights as a creator.

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Here’s how it went:

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What do people frequently ask you about filters?

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The most frequently asked question about my filters is “How long does it take to make a filter?” 

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It really depends on the type of filter, the environment, the mood, and your creativity. Filters can take me from 10 minutes to 10 days to even months to create. I noticed the more I make filters, the longer it's taken me. Why? Now that I’ve grown as a creator and built a beautiful community, I try my absolute best to make sure my filters work on everyone.

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What are some common misconceptions about the effect-making process?

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A common misconception about the effect-making process is that it’s easy to do. The process takes lots of time. It also takes a lot of logical and creative thinking. That’s why it can take a while to publish. 

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What are some fun facts about the creation process?

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A fun fact about my creation process is that I apply the marketing skills I learned from school to my filters. I think deeply when I plan on releasing and promoting a filter. This plays a huge role in the creation process. 

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Do you have a favorite filter?

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My favorite filter right now is ‘Babe by aramkk5’ because of how diverse the filter is. It’s simple yet works on everyone. 

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Which was the most popular filter you've created?

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The most popular filter I created is ‘Midnight Vibes’ on TikTok. I believe over 10 million videos have been created with it.

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Which filter took the longest to make?

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The filter that took me the longest to make was the filter I made in collaboration with KVD Beauty. It required a lot of scripting and creative thinking. However, the process was extremely fun, and I enjoyed working with them. 

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How’d you land the partnership with KVD Beauty?

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They reached out to me back in 2022 when I started to expand into more makeup effects. We collaborated and came up with an interactive eyeliner effect inspired by their campaign. I digitally recreated their real-life makeup looks in a way that made the effect extremely interactive so people could play around with it and be inspired to create real-life makeup looks using KVD’s Tattoo Pencil Eyeliner. We recently worked together again and released a new KVD Beauty filter.

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Why do you think people resonate with your filters so much?

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I believe people resonate with my effects because of how inclusive and interactive they are. I was still new to the environment when I started making effects. As time went on and I started to grow, I began experimenting with my effects and looked into how I could make them more inclusive as well as interactive. So, I think this is what resonated with a larger audience. 

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What are your thoughts on the Effect House Community in general?

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The Effect House community has been my second family. They've given me so many opportunities and support. I've never experienced something like Effect House in the 5 years of my filter-making career. The community, support, and endless opportunities they provide for creators like me are why I love the community so much. We all support and help each other.

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Any special plans for the next filter/content trends?

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I have extremely big things planned. You just have to wait and see. 

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Wanna share a fun fact about yourself?

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A fun fact about me is that I also love to draw! I think one of the many reasons I started to create filters is because I enjoyed drawing. 

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Final words

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If you want to see what Aram is up to next, you can follow him on TikTok and Instagram.

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For more information on the filter creation process, check out TikTok’s Effect House and stay tuned for more creator Q&As and insights on your favorite filters and effects. 

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If you’re curious how to make personalized avatars for free in under 30 seconds using the latest filters and styles, try the Optix app for free here.

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